During the industrial revolution the use of text had become paramount on the as it was used among the people to send a message and communicate effectively with people and its use was as well just noted on its importance and its influence mattered in how it was applied.
The fonts of that age were bold text that had serifs, they were loud and shouting and there aim was to grab the readers attention in a manner in which the viewer would be captured and transfixed on that message and get influenced by it, the power of advertising had just been manifested and there was no looking back.
The invention of printing also developed due to the demand, Koenig developed a printing machine that increased productivity and lowered the price making it affordable for a wider market of people who would also have the power of being able to advertise.
New aspects came about due to the rate of printing and its increased demand forced designers to now apply colour and images onto the posters thus chromolithography was born and the best designers were those who were able to apply the two that is; text or typography with the images and conceptualise a design that would be able to communicate to the public and catch their attention in an instant and send the message that quick.
The industrial revolution was a time where technology was shared quickly and no one man could keep a discovery, an invention away from his rivals cause information was flowing smoothly and once one invention was out another inventor would discover about it and try make improvements on where he saw fit and applicable to make his work more effective and have better quality with maximum production.
The use of this new way of printing with images and colour, also known as chromolithography was used in every aspect of life, from making presidential campaign posters for Grover Cleveland to valentine cards. The application of colour made the images seem more realistic and gave the composition life thus more and more people applied it to their businesses especially n this time where machines were being introduced and everything was on a major scale of production, despite it being an inventive age there was a lot of showmanship as the inventors would want to show off their new technologies thus they would ensure that they would dazzle and impress the public.
Chromolithography had its downside as well, the use of acids made the poster redundant in a short while and therefore it was not as effective despite it being a cheaper than a painting.
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